AI SystemsAI Platform2025

The Data & AI Backbone Behind PromoShare's Fan-Ambassador Engine

Python
Apify
pandas
NumPy
Snowflake
AWS EC2
AWS S3
Data Lake
AWS Bedrock
OpenAI
PandasAI
GitHub Actions CI/CD
ETL Pipeline
React Native
Instagram + TikTok

The challenge

Fragmented social scrapes: no warehouse, no cross-platform tiering, and no way for non-technical marketers to know which ambassadors, hashtags and events actually drive ticket revenue.

What we built

An Apify-driven IG/TikTok ingestion pipeline into a governed Snowflake warehouse, with OpenAI enrichment, ambassador tiering & fatigue analysis, an NL-query chatbot, and a two-way event matchmaker.

Systems delivered

Multi-platform social ingestion pipeline (Apify)
Governed Snowflake warehouse & data lake
Automated ETL delivery (GitHub Actions CI/CD to AWS)
OpenAI event categorization
Ambassador tiering & fatigue analysis
Natural-language query chatbot (LLM + PandasAI)
Bi-directional ambassador-event recommendation engine

Outcome

33x peak fan-campaign ROAS, 60K+ ambassadors mobilized, 6+ MLB clubs plus NHL activated, IG + TikTok unified.

Have a similar product challenge? Let's talk about the right technical path.

Discuss a Similar Build

More work

Sports Tech2025

RaketRank — Cross-Platform App for Competitive Pickleball

E-Commerce2024